Prunotto Barolo DOCG 2017

In 1904, in the presence of the notary Giacomo Oddero and the young witness Alfredo Prunotto, in the council chamber of the town of Serralunga, the Cantina Sociale "Ai Vini delle Langhe" was founded. Among the participants in the constitutive act there were personalities who had left their mark on the history of Alba and the communes of the Langhe, as well as many small local producers. In 1922, at the expiration of the renewal of the Cantina Sociale, many members decided to stop conferring their grapes. At this juncture the young Alfredo Prunotto met and married Luigina, with whom he decided to take over the Cantina Sociale "Ai Vini delle Langhe", giving it his own name. The winery, thanks to the passion of the couple, soon became famous and began to export Barolo and Barbaresco all over the world. In 1956, Alfredo Prunotto decides to retire from business, selling the winery to his friend Beppe Colla, enotecnico enologist, assisted by Carlo Filiberti and later by his brother Tino Colla. Prunotto, in 1961, began to identify typical areas of production particularly valuable for the separate vinification of Cru, such as Barolo Bussia and Barbera d'Alba Pian Romualdo. In 1972, Ugo della Piana, an architect of Langhe origin, designs the new winery, which will be built near Alba, where the company headquarters are still located today. In 1989, the Antinori family began its collaboration with the Prunotto firm, initially dealing with distribution and then, in 1994, with the retirement of the Colla brothers, also directly with production, maintaining the excellent level of quality so strongly desired by Alfredo Prunotto. The production philosophy, attentive to every detail, and the great passion for wine, immediately unite Prunotto with the Antinori family which, in this area, encounters a new challenge, a new terroir in which to express the great territoriality of native and non-native vines.