Since seven generations (since 1880) Franz Haas winery has been handed down to the eldest son of the family, who has the responsibility and the honor of always carrying the same name, Franz.
Franz Haas is not just a winery, it is not just a brand. Franz Haas is a man, a family which has been producing wine for seven generations, which for seven generations has been putting into wine its philosophy of life: the continuous and tireless search for perfection. Each Franz Haas with his own touch and style.
In order to obtain superb wines - according to Franz Haas - science and calculation are needed, but it is love, passion and determination which give them character and depth.
It takes art, the kind you have in your blood, a loving creative genius like the one of Franz Haas VII who today runs the winery together with his team.
His father, Franz Haas VI, when he was only 17 years old, with the same stubbornness that would later distinguish his son, had to start a lawsuit against his uncle, who had proved to be greedy and arrogant, in order to safeguard the rights of his father's inheritance, Franz Haas V, and therefore ensure the continuity of the family history. He built the cellar - which we can still visit today - passing it as a stable, in order to defend it from his uncle's ambitions. Thanks to the support of a friend who was a wine broker, he started this adventure by producing, vinifying and selling wine in bulk to many producers in Alto Adige.

Until 1986 he remained at the helm of the company, clashing with his son. The first, more rational, the man of numbers, calculations, forecasts, the second, more psychic and human as he defines himself.

Today Franz Haas VII is undoubtedly a man of tradition, but with the spirit of innovation and experimentation. He is not afraid of challenges, because for him wine is synonymous with life.