The Marquis Antonio de Viti de Marco built, at the end of the nineteenth century, the Masseria a Li Veli: in this ancient place the great Lecce economist decided to create what would later become the lighthouse and the exemplary model of viticultural development of the whole Apulia. However, in the following decades, the Masseria slowly saw the strength of that great dream fade away. 

But it was at the end of the twentieth century, in 1999, that a family arrived from Tuscany: the Falvo Family, which in Montepulciano, in forty years, had contributed to writing one of the most beautiful pages of Vino Nobile and Vin Santo. This family fell in love with the dream of the great economist. And decided to buy and refound the Masseria, to dream again that ancient, great Dream of Marquis Antonio De Viti de Marco.

In 1999, about a century after the foundation of Masseria Li Veli, a group of investors, led by the historical Tuscan winery Avignonesi, protagonist since the early 1980's of the great valorization of Vino Nobile di Montepulciano and Vin Santo, bought and refounded Masseria Li Veli with the will to give life to a new project of great quality in Apulia, a region with ancient and noble wine traditions and with great potentialities in the production of excellence. The project went on in alternating phases and remained for some years in a state of limbo, until 2008, when the winery was entirely bought by brothers Edoardo and Alfredo Falvo, who started an ambitious new project of business restructuring and repositioning of the brand. In few years vineyards owned, bottles produced and markets increased considerably and Masseria Li Veli became one of the main wineries in Puglia in terms of quality of products and brand awareness.
The brothers Edoardo and Alfredo still personally manage the company's activities, with the collaboration of their cousin Alessandro who joined the company in 2018.