Renato Ratti came to wine without any family tradition. Free of ancestral ties, he was able to experience Barolo without any conditioning whatsoever. In 1965, Renato Ratti bought the first vineyard for the production of Barolo: it was a small vineyard in the historic area of Marcenasco, below the Abbazia dell'Annunziata in La Morra. In the ancient Abbey (15th century), the first Barolo Marcenasco was vinified from a single vineyard (cru). In 1969 his nephew Massimo Martinelli, also an oenologist, joined the company, with whom the technique of vinification, maturation and refinement of Barolo Marcenasco was fine-tuned, in order to obtain a refined elegance, finesse and longevity of this important wine. From the mid-Seventies to the end of the Eighties Renato Ratti became an important reference point for the wine of the Langhe and Italy. He was appointed President of the Barolo Consortium and later Director of the Asti Consortium. After his untimely death, his son Pietro, who had just graduated from the Alba school of oenology, joined the company. The expansion and restructuring of the family vineyards continued in the 1990s, and the search for the uniqueness of origin of the various vocated sub-zones continued.
